As Science and technology advance it is more important than ever that it is appealing, Particularly in the public space where looks can be everything. I recently was lucky enough to take ownership of a new Mazda 3. During the process of reading through the brochure and between all of the marketing flim-flam I noticed that the car and the brand itself used something called KODO or 'Soul of Motion' as the basis for their automotive design. Searching further I was fascinated by how much time and effort was dedicated to turning a functional machine into a piece of stationary art that looks like its always on the move. It was eye opening, particularly for someone as artistically deficient as myself, when I began to see subtle design features and what can only be described as artistic methods put together on something as mundane as a car.
The things we buy don't just have to work well but fulfil the artistic component of our conscience. Art really is emotion embodied in tangible objects. And the Mazda is but one of many examples of this artistic rendition of technology
This Blog is part 1 of a 2 part series which I want to use to discuss how science and art work together in synergy. Part 2 will be uploaded very soon!
For more examples have a look at these links:
Apple Macbook - https://www.apple.com/au/macbook/
Monash green chemical futures building - image
more information on this building
