The Top 3 Things You Should Consider for Your Business Name and Logo

For this post I thought I'd share what I think are 3 important things to consider when it comes to naming your business.

1. Make it quick

Except for maybe some law firms there are few business that I can think of that have names which take more than a second to say. Company names like Nike, Apple, Pepsi, Sony, Boeing and so on are all single words that just roll of the tongue. And that's very important because in the world which we live in today, everything is fast. Fast food, instant delivery, fast cars, instance messaging and online banking are all ways in which we speed up our lives. Your name has to not only catch the eye, but be short enough that the average person will have the time to say it in their head or out load. Just like the ones below. Otherwise it'll become just another piece of irrelevant writing passing by.

Image from 'Why Choosing the Right Business Name is Important' by Samantha Hurst

2. Make it exciting

Like I said before, your name should be as short as possible to get people to actually read it. This is only part of the story however. While short names encourage people to read, attractive and eye catching presentation allows them to remember. Imagine for a moment that every logo was grey. It would be hard to pay attention to any particular one wouldn't it? Well that's what you have to consider when you design your business logo. It has to be not only pleasing to the eye, but eye catching. This can be achieved with the right colour or shape combinations and appropriate sizing of each component. For further information I would consult someone who has visual marketing experience. In short, your logo/name shouldn't just be short and sweet, but good looking as well.

3. Make it flexible

The number one way to avoid messing yourself around later on is to avoid creating a company name that represents one product or items you sell. It needs to be a brand name, not a product name, otherwise you run the risk of later on having to rename your company because you want to make products x,y and z rather than just x. This isn't as important for logo creation, as often you can change the logo slightly, much like Google has being doing with their logo for the last 17 years (see video below)

So there you have it, 3 important things you should consider when designing your business logo and name to help make it powerful and accessible for your potential customers. Hopefully it comes in use some day!

Thanks as always for reading and if you have any thoughts, please post them in the comments section below.